Sweed Beauty

Sweed was founded with a single vision: to offer the finest false lashes in the world. Light as a feather and comfortable to wear.

While working as a make-up artist, Swedish-born Gabriella felt that a truly complete lash range was missing, one that combined high quality with ease of use for everyone. After years of in-depth research, she decided to develop her own collection. Her aim was to create natural-looking lashes you can wear every day, without it seeming as though you are wearing false lashes at all.

The name is a playful blend of ‘Sweden’ and ‘sweet’ in a single word. Gabriella wanted to honour her home country, and the iconic blue box brings to mind sweets and macarons. Both the quality and the design of Sweed set it apart from other lash brands, and it mattered a great deal to her to stand out and follow her own path.

Every Sweed lash is handmade to the highest standard and can be worn up to ten times. The brand is vegan and cruelty-free.

• Handmade, natural-looking false lashes
• Can be worn up to ten times
• A range of styles for every look