Jours Heureux Eau de Parfum by Bienaimé embodies the essence of happy days, like a soft, floral-print knit wrapped around you. Give in to the sweet, almond-like notes that unfold into a warm, calming scent. The top notes of almond are subtly combined with powdery notes of violet and rose. At the base, white musk and delicate vanilla blend into a sweet whole.
The luxurious glass bottle is refillable with the 100ml refill (without spray).
Topnoten: amandel
Hartnoten: anjer, viooltjes, geranium, roos
Basisnoten: vanille, witte musk, tonkabonen
– Spray onto pulse points: neck, wrists and behind the ears
| Size | 100ml Refill, 75ml |
|---|---|
| Packaging | Spray |
| Fragrance notes | Vanille, Aldehyde, Roos, Tonkaboon, Witte Musk |
| Fragrance theme | Floral, gourmand, Powdery |
When the Frenchman Robert Bienaimé founded his eponymous brand in 1935, he was a perfumer recognised by his peers for his innate talent and unmistakable know-how. A chemist by profession, he would go on to prove himself one of the most gifted noses of his generation. In his first year, Robert Bienaimé launched five fragrances, among them La Vie en Fleurs and Vermeil, which still feature in the collection today.
When Robert Bienaimé died in 1960, the brand lay dormant for decades before being reborn in 2021 under the direction of Cécilia Mergui. Cécilia has been passionate about Art Deco aesthetics since childhood, collecting objects, drawings and furniture from the period. While browsing an online flea market, she came across a powder compact by the Bienaimé brand. Refillable ahead of its time, this beauty object caught her curiosity through its Art Deco aesthetic and its sustainable nature.
Faithful to the heritage of Robert Bienaimé, Cécilia Mergui follows in the footsteps of the brand’s founder, for whom she holds great admiration and respect. Her ambition? To honour the splendour of the House of Bienaimé and lend it a touch of modernity.
When the Frenchman Robert Bienaimé founded his eponymous brand in 1935, he was a perfumer recognised by his peers for his innate talent and unmistakable know-how. A chemist by profession, he would go on to prove himself one of the most gifted noses of his generation. In his first year, Robert Bienaimé launched five fragrances, among them La Vie en Fleurs and Vermeil, which still feature in the collection today.
When Robert Bienaimé died in 1960, the brand lay dormant for decades before being reborn in 2021 under the direction of Cécilia Mergui. Cécilia has been passionate about Art Deco aesthetics since childhood, collecting objects, drawings and furniture from the period. While browsing an online flea market, she came across a powder compact by the Bienaimé brand. Refillable ahead of its time, this beauty object caught her curiosity through its Art Deco aesthetic and its sustainable nature.
Faithful to the heritage of Robert Bienaimé, Cécilia Mergui follows in the footsteps of the brand’s founder, for whom she holds great admiration and respect. Her ambition? To honour the splendour of the House of Bienaimé and lend it a touch of modernity.
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