BienaiméLa Vie En Fleurs

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Price range: €120 through €165

A burst of romantic blooms in a cheerful spring bouquet.

Verdien tot wel 165 points.

Size (2 variants)

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100ml Refill€120

75ml€165

+ 120 points

Free shipping on orders from €45
Shipped within 1–2 working days
4 boutiques in the Netherlands
Complimentary samples and gift wrapping with every order
The home of beauty connoisseurs since 1998

Description

La Vie En Fleurs Eau de Parfum by Bienaimé is like a cheerful spring bouquet, letting you see life through rose-tinted glasses. Let yourself be swept up in a whirl of joy and celebration by the sparkling, fruity notes of raspberry and mandarin. A fresh and joyful composition that unfolds into a floral heart of rose, violet and peony, before revealing a more powdery base. The bottle is a tribute to French craftsmanship and is handmade at a workshop in Normandy. Each flacon is unique, with a refined design that looks beautiful in any room.

The luxurious glass bottle is refillable with the 100ml refill (without spray).

Fragrance notes

Topnoten: framboos, mandarijn

Hartnoten: pioenroos, viooltjes, roos

Basisnoten: witte musk, iris, heliotroop

How to use

– Spray onto pulse points: the neck, wrists and behind the ears

Additional information

Size	100ml Refill, 75ml
Packaging	Spray
Fragrance notes	Amber, Citrus, Iris, Raspberry, Rose, White Musk
Fragrance theme	Floral, Fruity, Powdery

When the Frenchman Robert Bienaimé founded his eponymous brand in 1935, he was a perfumer recognised by his peers for his innate talent and unmistakable know-how. A chemist by profession, he would go on to prove himself one of the most gifted noses of his generation. In his first year, Robert Bienaimé launched five fragrances, among them La Vie en Fleurs and Vermeil, which still feature in the collection today.

When Robert Bienaimé died in 1960, the brand lay dormant for decades before being reborn in 2021 under the direction of Cécilia Mergui. Cécilia has been passionate about Art Deco aesthetics since childhood, collecting objects, drawings and furniture from the period. While browsing an online flea market, she came across a powder compact by the Bienaimé brand. Refillable ahead of its time, this beauty object caught her curiosity through its Art Deco aesthetic and its sustainable nature.

Faithful to the heritage of Robert Bienaimé, Cécilia Mergui follows in the footsteps of the brand’s founder, for whom she holds great admiration and respect. Her ambition? To honour the splendour of the House of Bienaimé and lend it a touch of modernity.

More about Bienaimé